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case studies |
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Hardee's Food Systems, Inc. |
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Hardee's
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Challenge: To generate enthusiasm
and encourage attendees to mingle at the corporate convention.
Solution: The restaurant chain adopted
a "Return to Oz" theme for the opening event of its convention for
franchisees. As the attendees entered the room, they were given a
"Following the Yellow Brick Road" winner's ribbon in theme graphics.
A "Yellow brick road" in the party hall led to the four food stations.
At each station, the attendee was presented a different lapel pin
symbolizing the Wizard of Oz characters: Dorothy (red shoes), the
Scarecrow (diploma), the Lion (badge of courage), the Tin Man (red
heart). The lapel pins were to be affixed to the ribbons.
Results: Lots of enthusiasm and
mingling between food stations. |
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promotional marketing. infinite possibilities.